• doylecervisiam

Norway Alcohol Social Media Ban!

Due to the current letter from the Norwegian authorities received by a lot of producers, importers and creators of beer such as ourselves today; We have decided that we no longer can share what we believe is modest information about our products, through social media.



Due to the current letter from the Norwegian authorities received by a lot of producers, importers and creators of beer such as ourselves today; We have decided that we no longer can share what we believe is modest information about our products, through social media.

As a part of a wave of breweries that have attempted to stand up to the pressure from the authorities, this is of course a big defeat. Like many, we've been pushing the rules due to the lack of interference from the authorities. And like many others, we have due to this little protest been hoping to see a liberalisation of the Norwegian alcohol laws. That would be more on par with the status quo in the other European countries. This is now officially not the case.

As a small, independently owned company, not allowed to join the brewers association, we simply can't afford to take the risk. So from this day on, no information will be shared in social media, that carries any risk of being on edge with the current Norwegian alcohol laws.

Seeing how a lot of our current business is exporting beer to a lot of other countries, of course this is damaging to our business. We won't legally be able to share information even with recipients that can legally receive it.

Here in Norway, you can however get fed commercials for online casinos during prime time TV (due to broadcasting outside of Norway), and alcohol commercials from companies outside of Norway are all over social media without any repercussions as well.

This makes it even harder for small vendors like us, to try to get our cut of the market. However, I highly doubt we will see a liberalisation with the christian conservative party being part of our current government.

© 2019 by Cervisiam.